Lab 3

Queens University of Charlotte Family Weekend

 

September 15th, 2010

Queens University of Charlotte, North Carolina enrolled its largest freshman

class ever for the 2010 fall semester. On September 24th, 2010 our new students as

well as returning students will have the opportunity to enjoy our planned Family

Weekend. It goes from September 24th‐ 26th, 2010.

For some, they have already had the opportunity to enjoy this weekend,

however, for the freshman students it is an amazing opportunity to welcome their

parents back to Queens University to spend the weekend with them.

The university has planned many events from Friday afternoon, surpassing

Sunday morning. Some of the events that have been happening for many years now

are the Lacrosse Alumni scrimmages.  To our programs this means a lot. Our

graduates to the program usually come back to compete against our current team

and program. There also new events for this year such as, dining with a staff

member or faculty member, or even attending one of the many entertaining events

we will have going on through‐out the campus.

For starters, Friday night we are offering the Murder Mystery Dessert for all.

Saturday Step Afrika is going to be one of our best events all weekend, which also

requires tickets. We are also offering Chapel Service on Sunday morning, which we

continue to do every year.

One thing you must not forget is to sign‐up for our Family Weekend passes.

When you sign up your parents will get passes to eat in the cafeteria with you along

with being able to attend all the events worry free. Come by Trexler to sign‐up as

soon as possible. As one of our current Sophomores Allie Rhodes said, “It is a fun‐

filled family time that you don’t get to have often”(Allie Rhodes). Please join us with

welcoming your parents back to Queens University of Charlotte for a weekend.

Media Contact Information

Samuel Cook

(703) 673‐6186

1900 Selwyn Avenue MSC# 142

Charlotte, NC 28274

 

ISC Topic 1- Shirley Sherrod

Shirley Sherrod had a video released of her which betrayed her as someone who she may of not exactly been. Andrew Breitbart was the one who went and released this video. In the video, it makes her seem like a racist person. Shirley worked for the United State Department of Agriculture but was forced to resign due to the video.

Many things will draw the attention of the outsider looking in. First off the video was not very clear. This makes me wonder if it is even a real video. The video clearly looks like it has been edited. For someone looking in, it is hard to believe she would let some record this speech. If I knew I was going to be speaking about that I would of never thought about letting someone recording me. Also since when do speeches only last one minute. I think there needs to be more evidence in this situation to prove what she has done.

This just gives you an example of how something can blow up and ruin your life for forever all with in a few days. When the media gets a hold of something, they blow things out of proportion, because thats what they are taught to do. Unfortunately in this case it was not the best thing for her. She ended up having to resign due to the publics opinion about her.

ISC Connection 7- Another Interim Coach

Josh McDaniels is added to the fired coaches of the NFL 2010 season as of December 7th. This season there has been an unusual amount of interim coaches. The Denver Broncos is one of three teams for this season to fire there head coach. Minnesota Vikings and the Dallas Cowboys are happy to be joined. There is still another team thinking about getting rid of there coach and that is the Carolina Panthers. That would be 4 interim coaches in one season for the NFL. Something does not seem right in this circumstances. Can the blame really be completely on the coachings. Since the Cowboys have had an interim coach they have gone 3-1, the Minnesota Vikings have gone 2-0. It will be interesting if the Denver Broncos prove themselves with their interim coach as well.

This topic has been getting press all year. No one would of ever thought that Coach Chilldress of the Minnesotta Vikings would be getting fired this season. These stories have been continuously in the media since day. There are multiple articles about them. The Public Relations of the coaches as well as them teams have done a very good and professional job.aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

Chapter 19

Chapter 19

Risk Communication and message mapping

1. Identify stakeholders.

2. Determine specific concerns for each stakeholder group.

3. Analyze specific concerns to fit underlying general concerns.

4. Conduct structured brainstorming with input from message-mapping teams.

5. Assemble supporting facts and proofs for each key message.

6. Ask outside experts to systematically test messages.

7. Plan delivery of resulting messages and supporting materials.

 

Engaging the Media

1. Set up media headquarters- In crisis, organizations need to immediately establish a media headquarters through which all authorized communication must flow through.

2. Establish media rules- The organization in the crucible set firm rules, which things are off limits and are available.

3 Media live for the “box score”-  How many were fired? How many were displaced? What was the cost of the damage? ETC.

4. Don’t speculate- If you do not know something don’t pretend that you do. Just admit that you do not know.

5. Feed the beast- Don’t let the media have nothing to report about or it could be bad. An organization in a crisis should feed the media and advance the story with what they want to have released.

6. Speed triumphs- Speed first, then accuracy.

7. Cable rules- Once you get caught in the news on television there is practically no way to get out of it.

ISC Topic Connection 6- Trophies Gone

Pete Samphras, one of the best tennis players ever to walk the courts, had his trophies stolen from his public storage unit. Most of his hardware from his 64 tour wins is gone along with an Olympic gold ring. Sampras said it “is like having the history of my tennis life taken away.” He said that he hoped that the word would get out and someone would give him a “lead”

I feel that this is a very selfish move that someone pulled on him. Sampras worked hard all throughout his career to earn these trophies and medals. For someone to steal them from the storage unit it makes me feel that it was an inside job. Someone at the storage unit new that the trophies where there and went in for the steal, either by themselves or with others. The media will make sure it gets out because this is a sad occasion when someone looses everything they have earned. Many people will work with his PR group and make sure the right things are said. I hope Pete Sampras gets his trophies back.

Chapters 5 and 20

Chapters 5 and 20

Creating the Public Plan

1. executive summary- overview of plan.

2. Communication process- understanding and training of plan

3. Background- Vision, Statement, events that led to need of plan

4. Situation analysis-issues and related facts the plan will deal with

5. Message statement-Plans major Idea and emerging themes.

6. Audiences- who you wish to develop and keep relationships with in order.

7. Key audience messages- a couple of sentences you want to be understood by key audiences

8. Implementation- Issues, audiences, messages, media, timing, cost, expected outcomes. All of which are correctly spelled out.

9. Budget- plan’s overall budget.

10. Monitoring and Evaluation-plan’s results measured and avaluated against a previously set benchmark or desired outcome.

Organizing the Job Interview

1. First take charge- Ask How long have you been here? What’s been the reaction to the acquisition? How has the change affected your job?

2. Second, Lead with your knowledge and strength- Show through your questions and answers that you have done your homework on learning about the organization.

3. Third, Indicate what you’ll add to the mix- Take the time to show what college training has given you to help the organization in some way. Try to expand on that.

4. Forth, get more names- If there is no jobs available at the firm, use the opportunity to ask advice, leads, contacts, colleagues at competitors to whom you might be able to speak too.

5. FIfth, follow up-Do not end the interview bad. Always end it well so that you will be able to keep in touch just in case you need to.

This also talks about how to ensure that you have public relations success.

Chapter 18

Chapter 18

Public Relations and The Internet

The Demand to be educated rather than sold- Communications programs must be grounded in education-based information rather than blatant self-promotion.

The Quest for Conversation- The Internet has allowed everyone to become a publisher, actually leveling the playing field for competitors and others.

The need for real-time performance- Everything happens instantaneously and in real time.

The need for customization- Due to so many primary television stations, consumers expect more focused, target, one on one communications relationships.

How to Develop a Successful Website

1. What is your goal?- To extend the business, make more money? Turn around public opinion? Introduce our company? You must determine these fundamental questions.

2. What content will we include?- Content must be carefully considered, in substance and organization, before proceeding with a site.

3. How often do you edit?- The answer is not often enough. Constantly update, but do not over populate it with to much information.

4. How will we enhance design?- Style of the site is most important. If a homepage is not attractive, it won’t get many hits. Good websites makes complicated things understandable, and this is essential in a website.

5. How interactive will it be?- Communication can be translated into an interactive vehicle, a game, an application, or an email chat vehicle. This is what distinguishes good sites from mediocre ones.

6. How will we track use?- You must track the use of a website. You must figure out the hits to the site. This does not tell you if it is read or not. It actually should be a multi-faced exercise that includes such analysis as volume during specific times of day, kind of access, specific locations on the site to which visitors are clicking first and the sequencing through the site that visitors are following.

7. Who will be responsible?- Managing a website, if it is done correctly must be somones full-time job. Companies may subordinate the job to someone in the Public Relations department, which have much more important things to do.. But really you need to treat this website as a first line of communication to the public.

ISC Connection 5-Brett Favre 298th

Brett Favre was known as one of the NFL’s best quarterbacks ever. But lately he is adding to why he is one of the best but only explain to the league and people why he is so bad. He leads the NFL in interceptions this year. Brett Favre was injured last week in his game against the Buffalo Bills. This year he is 41 and can only bare so much pain, since he also has a foot, elbow, back, and hand injury and now to add to that a head injury. The question the world is asking is will he be able to climb back and feel healthy enough to make it to 298 consecutive starts in the NFL. Thats many starts with out sitting out one game. If he does not get the start his streak will come to an end. With Brett Favre knowing this his last year, there probably is not much out there that will make him not step up and take the starting job again this week. Even though he has done so poorly this season, the Vikings new interim head coach knows the best opportunity for them to win is having Brett Favre in at quarterback. If Brett Favre is not able to get his 298th start and his streak is brought to an end, the media will run away with it. They will say that it is his last game ever and that he will forever be done in the NFL. Public Relations for the Vikings have done a great job with not releasing anything yet about whether he will be playing this week, but if I had to make a guess, Hands down Brett Favre will be the starting quarterback come sunday afternoon.

ISC Connection 4-Jimmy Clausen

Jimmy Clausen has had a pretty bad rough start to his Rookie year in the NFL with the Carolina Panthers. Clausen has officially thrown more touchdowns to opponents then to his own team. With him starting the Panthers sit at a record of 0-6 and are still waiting for Clausen to pull his first win. Coach Fox said “I think any time you lose it’s hard to give a winning grade to anybody.”…He had some good, some bad. I think any time you throw that pick-six, it can thwart your confidence a little bit. As a football team, we weren’t able to weather the barrage as well as we did a week ago.” Just as his head coach said I think he is improving over the weeks just has not made it to the level that he needs to be at to win a game. You can not blame a game completely on a quarterback though. Clausen last week set the panthers up with a big 14-0 lead but some how they lost it. You need the rest of your team to work with you in order to make it to the time. In order to win and hold the lead you got to do it together.

The local media has been tracking the Carolina Panthers all year. Every since they released their previous quarterback, the media has been curious as to who will replace him. Clausen has not said much, but what he has said has been well done. He has not attacked anyone but himself, taking much of the blame of the losses. The head coach and his PR group has also worked well with the Panthers, realizing he is a rookie and may not be the best in the game just yet.

ISC Connection 4- Michael Vick MVP?

In this article, it talks about all the things that he has done wrong in the past and how the NFL has just let him back after two years. They make it clear of all his wrong doings and how he does not deserve to be aloud back in the NFL and should be Permanently banned. After he has raised dogs to be fought with, hurt, and then killed for fun, and not realizing he has done something wrong, then something does not make sense. Michael Vick was sentenced to 2 years in jail and slapped with some felony charges that he will never forget.

Since he has been out of jail he has admitted that when he was doing this he really had no clue what was wrong with it. He has taken this opportunity to go to schools and talk to children, donate to charities, and spread the word of what he has done wrong. He knows that he messed up. So do you take it to the next level or give him a second chance? In my opinion everyone deserves a second chance in most cases. He has openly admitted he has done wrong, and has changed so far. Should you not allow him to play in the NFL. The NFL suspended him for a few games at his first return. They have gave them his punishment. I also feel that if he is able to win an MVP award then that he should deserve it.

The part that makes me the most bothered is that last year when he was the back up for the Philedelphia Eagles and Donovan McNabb was the starter nobody cared. People where happy to see him moving on and living a life. But now that he is already at the top of the charts with QB rating and possibly in line for an MVP award, people are starting to not think that he deserves it due to his past. The Public Relations personnel will eventually pick up on it, and it will blow out of proportions. He has an unbelievable story to tell that much of the media has talked about since he has been back and playing so well. Welcome back Vick!